The Trick To Customer Retention

Do you struggle to get repeat custom? Many online stores do, with the surge of competitors and customers tightening their belts on ordering in can be hard to keep customers coming back for more.

However, over a period of 6 years with trial and error with on of our business's we worked out the trick that will lead to a customer making 90 orders in your store (not an exaggeration).

This is a true case study. We got 90 orders from the same person in one of our Shopify stores in which they spent ££££.

How did we get them to come back so often?

Retention! Let us tell you more.

Retention techniques are ways to keep bringing a customer back to your store and not your competitors. These can include:

• Emailers

• Exclusive Discount Codes

• Personal Touches

• Weekly & Monthly Deals

Let’s give some examples of this...

An emailer could include the following:

• A letter from the founder that thanks them for their purchases (personal touch).

• The letter contains a discount code just for loyal customers (incentive).

• It could then follow on to say that for this week only the code will stack on the sale items within the store (scarcity & fomo).

These are real customers and real data.

Start using retention techniques today and look after your customers. You will then start to watch them look after your business by coming back!

🤝 Signet Consulting