Client Spotlight: Beauty

We were tasked with creating adverts for our clients beauty services. In this blog post, we take a look at the adverts and our decision making behind their creations.

First we created a carousel for their sunbed. We wanted to give it a ‘layered’ feel and opted for a glass effect for the writing to stand out on. Rather than showing the sunbed - we decided to show the results to give an aspirational feel to the advert.

A bronzed look with a textured shadow overlay to mute the image slightly, add depth and also ensure text was readable. We opted for showing the price difference between the original and the package price to emphasise the amazing deal. Sometimes this works well as it allow the maths to be presented for the customer, so they don’t have to work it out!

The second advert we created was for a beauty room for hire. 

Here we opted for a similar style with the same font and glass screen effect to keep the branding, but a softer human approach to the colour and imagery.

We wanted to create textures, warmth and a human approach to meet their needs in both adverts - something that will standout across their social media channels and draw attention.

• Shadow effect

• Glass screen effect

• Bold writing

• Sticker overlay

• Key features highlighted

  
  

*Client logo, contact details and location has been removed for data protection, however, these were included in the images.

Stay tuned on our blog for more client spotlights!